About ONLYDELUXE
ONLYDELUXE is a wellness-led lifestyle brand built on experience, expertise, and intention. We bring together advanced aesthetic treatments, carefully curated wellness products, and considered lifestyle experiences, creating a cohesive offering that supports how people want to feel, live, and care for themselves.
Our purpose is to create experiences that bring happiness, meaningful connections, and lasting memories — a belief that guides every decision we make.
Our Origins
ONLYDELUXE is the evolution of Deluxe Laser & Aesthetics, one of South Africa’s most established non-invasive aesthetics groups. With a national footprint, Deluxe Laser & Aesthetics has become known for its professional standards, personalised care, and consistent results.
A Spa-Led Approach to Wellness
At the core of OnlyDeluxe is a customer focused wellness philosophy. Our result drive aesthetic treatments are supported by a selection of complementary products and experiences designed to extend the benefits of professional care into everyday life.
Our curated retail offering includes spa wear, candles, diffusers, wellness accessories, journals, and skincare essentials — all selected for their quality, purpose, and alignment with a wellness-driven lifestyle. This is not general retail, but a thoughtful extension of the spa experience.
Expertise, Technology & Standards
OnlyDeluxe is built on more than a decade of clinical experience and proven results. Through Deluxe Laser & Aesthetics, we have delivered over one million treatments across South Africa, working with internationally recognised, FDA-approved technologies and highly qualified therapists supported by continuous training. Our operations are guided by strict treatment protocols and uncompromising standards of safety and hygiene.
Responsible Choices
We believe modern luxury is increasingly defined by responsibility. Wherever possible, OnlyDeluxe prioritises thoughtful sourcing, quality materials, smaller production runs, and partners who share our commitment to ethical and sustainable practices. Our focus is on longevity, not excess.
Our Philosophy
We see wellness as a long-term relationship, not a quick fix. OnlyDeluxe exists for those who value confidence, consistency, and care — and who appreciate a considered approach to aesthetics, self-care, and lifestyle.