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ABOUT US

Beauty, Wellness & the Art of Everyday Refinement

ONLYDELUXE is a modern beauty and wellness brand built around the idea that wellbeing should be part of everyday life. What began with advanced aesthetic treatments has grown into a carefully curated world of products, rituals and experiences designed to bring refinement and balance into daily living.

OUR ORIGINS

Where It All Began

Deluxe Laser & Aesthetics built a strong reputation for advanced aesthetic treatments and professional expertise. For many years, our clients trusted us with their care and over time, they began looking for ways to extend that sense of wellbeing beyond the treatment room. Through the products they reached for at home, the rituals that shaped their mornings and evenings, and the objects and environments they surrounded themselves with.

ONLYDELUXE was created as the natural next step. It brings together our expertise in aesthetics with a carefully curated selection of lifestyle products that support a broader, more considered approach to modern wellbeing.

ONLYDELUXE is the evolution of Deluxe Laser & Aesthetics.

OUR PHILOSOPHY

Thoughtful by Design

At ONLYDELUXE, we believe that true luxury lies in thoughtful choices. Every treatment, product and brand we introduce is selected for its quality, craftsmanship and ability to enhance everyday life.

Our focus is not on excess, but on pieces and experiences that feel considered, calming and lasting. We are drawn to simplicity over spectacle, to the kind of quiet refinement that becomes part of who you are, not just what you own.

THE DIFFERENCE

What Makes ONLYDELUXE Different

Deluxe Laser & Aesthetics built a strong reputation for advanced aesthetic treatments and professional expertise. For many years, our clients trusted us with their care and over time, they began looking for ways to extend that sense of wellbeing beyond the treatment room. Through the products they reached for at home, the rituals that shaped their mornings and evenings, and the objects and environments they surrounded themselves with.

ONLYDELUXE was created as the natural next step. It brings together our expertise in aesthetics with a carefully curated selection of lifestyle products that support a broader, more considered approach to modern wellbeing.

ONLYDELUXE is the evolution of Deluxe Laser & Aesthetics.

Curated Selection

Everything we offer is carefully chosen for quality, design and authenticity. We seek out pieces and brands that reflect a shared commitment to craftsmanship and integrity.

Expert Foundation

Our background in advanced aesthetics ensures professional standards across every part of the brand. Expertise is not just where we started; it is the standard we hold everything to.

Lifestyle Approach

ONLYDELUXE extends the feeling of wellbeing beyond the treatment room through a considered collection of products designed to enhance the way you live, not just the way you look.

Personal Experience

Whether visiting one of our locations or discovering a new product, the experience is designed to feel personal, unhurried and genuinely welcoming.

OUR WORLD

The ONLYDELUXE World

ONLYDELUXE brings together two complementary sides of modern wellbeing — professional beauty and everyday refinement — as one connected experience.

Only Deluxe

Beauty & Aesthetics

Advanced treatments, professional skincare and experienced therapists remain at the heart of the brand. This is where ONLYDELUXE began, and it continues to define the standard of care and expertise that runs through everything we do.

Only Deluxe

Wellness Lifestyle

A curated collection of lifestyle pieces designed to bring calm and beauty into everyday life. From wellness jewellery and fragrances to textiles, scarves, kimonos and other considered objects – each chosen for its craftsmanship, simplicity and quiet sense of purpose.

OUR FOUNDER

Ray Hasselerharm

ONLYDELUXE was created by entrepreneur Ray Hasselerharm, whose ventures span aesthetics, hospitality and lifestyle retail. Earlier in his career, he worked as a television reporter and foreign correspondent — an experience that took him around the world and offered a rare window into different cultures, design traditions and ways of living.

That global perspective continues to shape the ONLYDELUXE philosophy: a belief in thoughtful curation, understated luxury and the idea that the most meaningful things in life are often the most quietly beautiful.

We invite you to discover the world of ONLYDELUXE, from advanced treatments to carefully curated lifestyle pieces designed to enhance everyday wellbeing.

ONLYDELUXE.co.za